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The ICC said that the final between India and New Zealand played in Southampton last month was the most-watched match of all the World Test Championship (WTC) series. According to the ICC release, this Test match was played from June 18 to 23 and the total number of people watching the live telecast of this match in 89 regions reached 13.6 million. This match got the most viewers from India. The match was watched by 94.6 percent of the total viewers on Star Sports and national broadcaster Doordarshan. New Zealand won the final by eight wickets on the reserve day.
Apart from the globally produced English feed, Star Sports also broadcast in local languages Hindi, Tamil, Telugu and Kannada. Despite New Zealand’s low population, viewership figures from there were impressive. Over two million New Zealanders stayed up all night or early in the morning to watch their team lift the coveted Test mace on Sky Sports. This was the most-watched match in the 2019-2021 WTC cycle on Sky Sports in the UK without hosts England taking part. The reserve day’s play is the most watched since 2015 in England’s absence in Tests.
In addition to the main broadcast markets, an additional 6,65,100 people watched the live broadcast on ICC TV in over 145 regions. In total, the live broadcast was watched up to one crore 40 lakh minutes. Video content of all kinds on the digital platform of the ICC received over 500 million viewers during the match. Among the digital assets of the ICC, Facebook has the highest number of 42.33 million viewers. Viewers watched the video for 360 million minutes on the ICC page.
The reserve day’s game set the record for the most viewers in a day on the ICC Facebook page. Six crore 57 lakh people watched the video during 24 hours. The previous record was in the name of the final of the ICC Women’s T20 World Cup 2020 which was watched by 64.3 million viewers. The final got 70 million viewers on Instagram. In addition to the ICC website and mobile app, viewership on the ICC channel on Twitter and YouTube took the total figure to 51.5 million viewers.
